ReadingGroupGuides.com 2009 Book Group SurveyReadingGroupGuides.com, the leading place on the web for book club resources, recently conducted a survey of book club members. More than 7,700 respondents completed the 62-question survey, weighing in on topics like where they get information, if they use online social and book networking websites, and whether their book-buying habits have changed in the last year.
Survey Highlights from the ReadingGroupGuides.com Survey
- 22% belong to more than one reading group while another 15% would like to join a second group. 23% belong to a group that meets online.
- 83% of groups read both hardcovers and paperbacks, while 15% read only paperbacks.
- Leading sources for media information about books are local newspapers, followed by The New York Times; the Oprah Winfrey Show ranked third, followed by morning talk shows and NPR.
- The top book selection categories are bestsellers, general fiction, award winners, classics, historical fiction, mystery & thriller, biography, memoir, books into movies and Oprah selections.
- 71% rely on recommendations from friends as their primary source of information for selecting books.
- 66% are interested in having authors join their book club discussions.
- 37% of the respondents said that their biggest complaint about their book group is that discussions do not stay on track.
- 44% of book clubs make reading selections annually, quarterly or every six months; of those groups most do their planning in January (31%), followed by June (24%) and September (23%).
- 24% interface with other book groups, but 46% more would like to do this.
- 72% would like a place online where they can find out what other groups are reading.
- 54% are on Goodreads and 53% are on Facebook.
Teenreads.com 2009 Reader SurveyTeenreads.com --- the premiere destination on the Internet for teen readers, as well as those who enjoy Young Adult novels or work with teens --- conducted a survey about teen reading. The goal of the survey was to identify trends and topics that are of interest to readers of young adult literature --- both teens and adults.
Table of Contents of the Teenreads.com Reader Survey
- Background on the Teenreads.com 2009 Reader Survey
- Demographics of Those Surveyed
- What They Read
- Genres and Formats
- School Year and Summer Reading
- Required School Summer Reading
- Books Into Movies
- How They Buy/Borrow Books
- Book Buying Habits
- Who Buys Their Books
- Bookstores: Where They Shop and What They Want to See in Stores
- Visting Their Libraries
- How They Are Influenced
- People As Influencers
- Parents As Reading Monitors
- Other Influencers
- What Makes Them Pick Up a Book
- Where They Get Book Information Online
- Interacting With Authors
- Book Clubs
- Using Discussion Guides
- Themed Meetings
- How to Advertise and Market to Them
- Online Advertising
- Online Book Trailers
- Interactive Additions for Books
- Where to Reach Them
- Social Networking
- What Else They Do for Entertainment
- Television Viewing Habits
- Movie Habits
- Online Entertainment Choices
- Thoughts on Teenreads.com
- What Teenreads.com Readers Had to Say
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